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04 Mar 2024 Austin Belcak

3 Simple Salary Negotiation Tips You Need To Double Your Offer

If you're reading this, you're probably missing out on $500,000.

No, seriously – check this out:

A study done by Salary.com showed that not asking for a salary negotiation causes people to miss out on half a million dollars over the course of their career. That's $16,000 per year for the average professional!

Easier said than done though, right? Trust me, I get it.

My Experience With Salary Negotiation

When I graduated from college I didn't do any salary negotiation for my first two jobs. I was terrified to even bring up the subject, there were too many doubts swirling in my head:

  • What if they took my offer back?
  • What if I got a reputation as the person who always asks for more money?
  • I wasn't even 100% qualified for these jobs, they would probably laugh in my face.

These concerns held me back for the first two years of my career. I had a starting salary of $35,000 for my first job out of college. My second offered me a small raise, but the number was still far from what I was hoping to make.

When the opportunity to land my third job rolled around, I did my research, had the money conversation, and everything changed:

Graphic showing how salary negotiation increased my salary by 500%

My journey from entry-level salary to increasing my earnings 500% over 2 years

I was able to negotiate a 40% raise on top of my current salary. Then, a year later, I landed a job that increased my salary by 200% (a 500% increase over what I was making out of college).

The bottom line?

If you're not negotiating your salary properly, you're leaving tons of money on the table. Money you could use to pay off debt, buy a house, send your kids to school, or take a trip to Bora Bora.

In this post I'm going to share all of the strategies, tips, and the exact scripts I used to help you effectively negotiate your salary and get paid what you're worth.

In order to do that, I've broken down this post into three parts:

  1. Why you always need to negotiate your salary and benefits
  2. How to talk salary during the interview process (and answer the dreaded question of “Can you tell me how much you're currently making?”)
  3. How to effectively negotiate your salary and benefits at the end of the interview process to ensure that you're being paid what you're worth

Let's dive in!

Part 1: Why You Always Need To Negotiate Your Salary & Benefits

When you walk into an interview, is negotiating salary an absolute must for you? It should be for everyone (I'll show you why in a second) but in reality, it's rarely brought up.

That same Salary.com survey showed that 62% of people never negotiate their salary, or only negotiate it “occasionally.”

To confirm this information, I ran a poll on LinkedIn with 18,000+ voters asking them if they negotiated their salary for their last job offer, and look what I found:

Salary Negotiation Data

Yup — 54% said they didn't negotiate their salary.

Plus, this second poll I ran on LinkedIn showed that the majority of candidates don't even research or prepare for a salary negotiation.

That seems crazy now that you know you're leaving $500k on the table, right? Turns out, money isn't the biggest motivator — fear is. The fear of being rejected, blackballed, and removed from the process without an offer outweighs our desire for a few extra bucks.

If you're the type of person who would rather jump in the Atlantic in February than talk about money, you're not alone. Close to half of the people surveyed mentioned being anxious or apprehensive about having the conversation for the following reasons:

  • 43% of respondents said they're scared of being rejected
  • 15% didn't think they had the negotiation skills to successfully get what they wanted (and worried about looking “dumb”)
  • 15% feared they'd be removed from the process if they asked for more money
  • 13% were wary of other kinds of lingering retribution if a request for more money went south

Sound familiar?

While finding the courage to speak up about your salary and negotiating what you're worth can be tough, it's an absolute must. If the extra $16k a year didn't sell you, here are a few more reasons why:

  • People who negotiate receive an average of 25% more than they expected
  • Only 15% of people who negotiate get absolutely nothing out of it
  • After spending a few hours looking, I didn't find one case where a person lost their job offer when asking for a reasonable increase in salary and made a case for it

Still not convinced? Then check out this other LinkedIn poll I ran with 6,000+ voters:

LinkedIn Poll - What Was The Outcome From Your Last Salary Negotiation

As you can see, 46% said they actually got more than they expected from their salary negotiation.

The fears we feel when it comes to talking about money are mostly in our heads. Next, I'll show you how to prepare your case and give you the exact scripts you can use to take the nerves out of the conversation and get paid what you're worth.

Part 2: Salary Negotiation Starts Early In The Interview Process

We've all had to do it. Whether it was the first thing out of a recruiter's mouth or the last thing you're asked in the interview process, we inevitably have to deal with the dreaded question about our salary.

It can come in many (heavily sugar-coated) forms:

“May I ask how much you make at your current company? We're trying to gauge if we're in the right range.”

“And what is your desired salary for this role? We ask all of our candidates, I'm sure you understand.”

“Why don't you go ahead and tell me what you'd like to be paid for this role and we'll see what we can do?”

UGH.

They can spin it any way they want but when companies ask you this question, they have one goal in mind: To get you to reveal a number. When it comes to negotiating salary, there is a single golden rule:

The #1 Rule Of Salary Negotiation:

The First Person To Give Up A Number Usually Loses

As soon as you've put the cards on the table, your potential employer gains a massive amount of leverage.

What if you were easily the most qualified (and best) candidate they interviewed, but you told them you made $50k while the other candidates dodged the question? The company may have been prepared to offer $100k for the role but now they think they can get you for $65k. Not good!

In a perfect world, we could totally avoid this question or we could clam up and refuse to answer until we had an offer in our lap. Unfortunately, the world isn't perfect and we're not going to get what we want unless we know how to ask for it.

How To Answer Salary Expectations

The good news is that there is a way to appropriately deal with this question in all of its forms to ensure that you are in the best position possible to negotiate a salary you deserve. Next, we'll walk through the 3 most common instances of this question:

  • What to do when you are asked to divulge your salary early on in the interview process
  • What to do if your potential employer will not move forward unless you give them an answer
  • How to deal with employers who ask you to “name your price”

Scenario #1: What To Do When Your Recruiter/Interviewer Asks For Your Salary Early On

In my experience, this is the most common scenario that applicants deal with. It's also the most harmful in terms of your ability to negotiate salary.

When it comes to the interview process, the farther you go, the more leverage you have. You probably already know this, but I want to reiterate it here. When a company calls you in for a phone screen or a first-round interview, you are most likely competing against dozens of other candidates. The company is actually looking for ways to disqualify people at this stage (which is why you may get dinged for only having 7 of the 8 “required skills”).

If you give away your salary now, by the time you make it to the final round you may get an offer but it will probably be anywhere from 30-60% lower than what you might have been able to get. You don't deserve that. You deserve to be paid what you're worth.

So how do you handle the question? Here is a word-for-word script you can use:

Recruiter: “May I ask how much you make at your current company? We're trying to gauge if you're in the right range.”

You: “I am very open to negotiation, but my top priority is finding the right fit. Once that is established, I am more than happy to talk salary.”

Boom! You didn't violate the golden rule and you bought yourself some time to gain additional leverage. All good things.

Unfortunately, many companies tend to get a little upset when they don't get what they want. They may not let you get out of there with your cute little attempt to dodge their bullet. The follow-up typically looks like this:

Recruiter: “I completely understand that you want to find a good fit – so do we! However, we don't move forward with candidates unless we know what range they fit in.”

This leads us to our next scenario.

Scenario #2: What To Say When The Employer Will Not Move Forward Without A Salary

This can feel like you're stuck between a rock and a hard place. If we don't violate the golden rule we may be packing our bags, but if we cave and give a number then we may be losing out on a massive chunk of potential salary.

First, we're going to start by pushing the conversation back on the recruiter by asking them what their budget looks like.

Companies always have a range budgeted for new roles and the recruiter is well aware of what that range is. Asking them to be open about it helps align both sides while still getting them to share a number first:

Recruiter:“I completely understand that you want to find a good fit – so do we! However, we don't move forward with candidates unless we know what range they fit in.”

You: “Of course, that makes sense! Would you be open to sharing the range you have budgeted for this role? That way we can make sure we're aligned from the get go and we're making the best use of both our time.

I know that you probably read that and said, “You want me to WHAT?”

It's definitely an uncomfortable question, but I promise you that good recruiters and employers will probably be willing to share that info.

Why? Because it immediately qualifies or disqualifies candidates rather than wasting everyone's time only to find out that the salary didn't match up. Companies are usually willing to budge because it's expensive to burn through hours interviewing candidates!

If they're not willing to open up and push things back to you, we don't have much of a choice.

Remember that Linkedin poll I mentioned earlier regarding salary negotiation preparation? You don't want to be a part of the 33% that don't research or prepare. We have to give a number, but we're going to do it with a twist. Before you go on any job interview, you need to do a little bit of market research on salaries. The best tools for this are:

For this example, let's say you want to be a Product Manager at Facebook.

Your next step is to head over to Glassdoor and look for the salaries page. Search for “Product Manager” in the job titles filter. You should see a salary range pop up based on people who have submitted information about the role:

Facebook Product Manager Salary Range - Cultivated Culture

We're aiming for the top 80% – 100% of that range. That's what we're going to bring with us into the interview. In the case of our Product Manager at Facebook, it would be $168,000 – $210,000.

A recent study by Daniel Ames, a neuroscientist at Columbia, found that job applicants who shared a range received higher salaries than those who offered a specific number. Employers also had a tendency to come back on the lower end of the range.

For that reason, you're going to want to share what's called a “Bolstering Range” where the numbers on the lower end of the range are closer to your target salary.

Pro Tip: Don't use round numbers when giving a specific figure in your negotiation. Instead of saying you want $90,000, tell them you've done the math and you'd be comfortable with $91,650. Research at Columbia shows that candidates using precise numbers land higher salaries vs. those who used round numbers.

Now when a recruiter asks you for a number, you're able to give them your range (which should sit within that 80% – 100% range you found above).

This strategy will also be your approach to answering if a company forces you into naming your price.

If you can't find the salaries for a position at that exact company, do a bit of research and figure out what the average salary is for similar roles at other companies. Then calculate the range based on that.

Figured out your range? Now, identify your plans A, B, and C, and think about how you can structure your range.

We have three main options:

  1. Base
  2. Bonus
  3. Equity

Your Plan A should focus on your number #1 priority of those three — usually, increasing the salary base. Plans B and C should be structured to hit your target range with the other two options.

Once you've done that, set your Minimum Acceptable Offer — or MAO, as I like to call it. This is the minimum compensation you would say “yes” to.

If you feel like you might budge, though, share your MAO with a partner or trusted friend before the process. They can stay objective when the pressure builds up.

Salary Research Pro Tip

There are a lot of international candidates who land roles in our country. If you're not a US Citizen, you need some sort of visa sponsorship from your employer (like an H1B) in order to land the job.

When employers sponsor an applicant for an H1B visa, they share the salary for that hire as part of the process. As a job seeker, this information is gold because you can see exactly what someone got paid for the job title you're looking for. This is the most accurate data you're going to find (if it's available for your role).

H1B Data is one of the best sites for finding these numbers. Simply type in the employer and the job title you're looking for and the site will show you real salaries for those titles:

Amazon H1B Salary Information For Negotiation Research

Part 3: A Step-By-Step Guide To Salary Negotiation & Benefits Package You Deserve

It's just after 6 pm and you're on your way home currently debating whether tonight is going to be sushi and Netflix on the couch or bar food and beer with your crew. Then it happens.

The phone rings.

The call you've been waiting for all week.

You pick up and the answer on the other end confirms it. They offered you the job! Amazing.

In your head, you're jumping up and down and planning on putting in your 2 weeks tomorrow — until they tell you your salary. It's not quite what you expected.

Many of us have found ourselves in similar situations. We made it through the entire interview process, we know our skill set is there and we've done our market research. But when the company's offer doesn't reflect what you're worth, here's how you fight back:

Step 1: Always Negotiate Your Salary

The worst thing you can do in this situation is accept the offer. The second worst would be to walk away. Remember, people who negotiate earn up to $16,000 more on an annual basis.

Always, always negotiate your offer unless your contract specifically states that it is non-negotiable.

How To Write A Salary Negotiation E-mail

Start off the conversation like this…

“[Name], thank you very much for your consideration – I am incredibly thrilled to have this opportunity and I really appreciate all of the time and effort you all have put into this process. I have done some comprehensive research during my process and have found that the average salary for this position is around $XXX,XXX – $YYY,YYY*.  Is there any way we can make up the difference there?”

*This number should be that range that you came up with earlier, not the average salary for the position

Now you've expressed your interest in the offer but also stood firm on what you're worth. Companies make millions and millions of dollars each year, and paying someone an additional $10-$30k is not going to break the bank. If they turn you down because you're aiming to negotiate a bit, there are other problems there.

Pro Tip: Struggling to write that salary negotiation e-mail? Check out our article on how to write a counter offer letter (with 5+ examples)!

Step 2: Push or Stay

Now the employer is either going to do one of two things:

  • Offer to make up the gap, but then come in slightly below the average
  • Say that they have been given “a number” for this position that they can't exceed

If you find yourself in the first scenario, consider the offer. Is the new number a substantial raise based on your current salary? If so, feel free to take it. No need to push any further than we have to.

If you find yourself in the second scenario, you'll need a bit of a trump card. The best route is to present the data you've found in a respectful fashion and ask them to reconsider one last time.

Now, you might be wondering: how much more is it okay to ask in a salary negotiation?

Well, most people will say you shouldn't ask for more than 10-20% from the initial offer. But we're taking a different approach.

How To Negotiate Salary

First, round up all the data you can find on the salaries using Glassdoor and Paysa:

  • How low is the smallest salary submitted?
  • How many salaries are in the 0-25% range vs. the 50%+ range?

You want to build a case around the fact that the salary they offered is low and that it appears to be an outlier when compared to the other salaries they've offered for the same position.

Next, you want to have a copy of your proposed solutions that you drafted up at the beginning of the interview process. If you're not familiar, I break down exactly what that is and why it's helpful (for avoiding online application portals, for crushing the interview process and for negotiation) in my post How To Get A Job Anywhere With No Connections.

Finally, you want to present your case. Rather than guessing what pitch works best, I'm going to share the exact script I tested across dozens of companies that offered me jobs. This script helped me turn a low ball offer into a 200% raise (worth ~$60,000) and it's also helped thousands of students in the Cultivated Culture community negotiate over $2.5 million worth of incremental salary. Now I'm giving it away for free so you can land the largest raise of your life:

The Exact Script I Used To Land A $60,000 Raise:

[Name],

Thanks so much for the information around the position. I really appreciate it! I mentioned that I did some research and I wanted to share what I found. From ~25 submissions, the average salary for this position appears to be $XXX,XXX. Additionally, the lowest salary in the range is $YYY,YYY however almost 70% of the salaries are at least $30,000 higher. I am curious as to why…

Click Here To Download The Full Salary Script

 

Plus, did I mention you can also find 5+ free counter offer letter examples in this post?

You can also find more data and tips in our article “How To Negotiate Salary: 7 Winning Strategies From 93,000+ LinkedIn Data Posts“.

Offer refused? Don't Give Up!

If your offer gets refused an you aren't able to hit your target range, bring in your Plan B. Thank them for being flexible and offer an alternative. For example, ask if they would be willing to consider increasing the bonus instead.

If they won't budge, bring in Plan C. You continue the conversation with something like this:

“I understand the constraint around base & bonus. I want to be respectful of your budget, but I'd like to make sure my compensation is aligned with my value and the market”.

Then, tie your pitch with real data, leveraging market rates you found in previous roles. Show them why the ROI you generated is easily worth it!

Now, a little voice in the back of your head may be saying “but what if they take my offer away!”

Ignore it.

This is all part of the negotiation process. Remember the Double Nope Rule: commit to two no's before the final decision.

Going from Plan A to Plan B is one.

Going from Plan B to Plan C is two.

At this point, the company is likely giving you its final offer.

Final Thoughts

If you don't ask for a salary negotiation, nobody will give it to you. I have never, ever heard of anyone being rejected from a job because they tried to negotiate their salary.

The worst-case scenario is that they come back and tell you that they absolutely cannot budge. In that case, the decision becomes fairly black and white.

Have success out there!

Austin Belcak

Austin is the founder of Cultivated Culture where he helps people land jobs without connections, without traditional experience, and without applying online. His strategies have been featured in Forbes, Business Insider, & Fast Company and has helped people just like you land jobs at Google, Facebook, Amazon, Apple, Microsoft, Twitter, & more.

14 thoughts on 3 Simple Salary Negotiation Tips You Need To Double Your Offer
  1. Tim says:

    Another excellent post Austin! Thanks!

  2. K.P.M says:

    I instinctively did this style of negotiation for my first job, and now for my upcoming second.

    Excellent content. I know for a fact these tactics work. It got me a 15k raise on my second job out of college.

    Confidence is key.

  3. renuka says:

    Very informative. The content shared by you was really informative and helpful for me. I am glad for that. Kindly continue doing the same.

  4. Jordany says:

    Wonderful!
    I’m experiencing this right now. I think I’ve found a lot to negotiate now.
    Thx

    1. You bet Jordan! Glad it was helpful, wishing you a ton of success with the negotiation!

  5. emjay says:

    I have heard of an offer being rescinded because they tried to negotiate for more, but the person who received the offer didn’t know it was non-negotiable (they pay all entry-level associates the same base salary). Fortunately, with some humility, she was able to salvage her offer. However, I think that’s not the norm.

    This is a really helpful article with great, tangible advice!

  6. Jay says:

    Great information, but also remember that data on public sites like Glassdoor is self-reported (read: may not be 100% accurate). So, it’s a ballpark reference.

    I think a good rule of thumb in negotiating is to consider if you are satisfied with the numbers. Consider if there are other factors too, like a bonus or extra time off that you might be able to negotiate. If the overall package is too low for you to be satisfied, ask for something more.

  7. Eddie says:

    What if employer asking for the last drawn salary as guideline for your salary?What shall we do?

    1. Where do you live Eddie? This is illegal in many places nowadays.

  8. Andrew says:

    Would you say this applies to an internal promotion as well? I assume they would already know my current compensation so does that put me at a disadvantage? And what can you say if they come back and say, “well this is where everyone had to start with comp?”

    1. Absolutely Andrew, you can use the same tactics for internal roles. Just because they know your comp doesn’t mean you can’t get more. You need to make a business case backed by your results and industry data though — having evidence to support the increased pay is key!

  9. Nick Smith says:

    I did what you said on Friday and it’s now Monday and still no response. How long should I wait before following up? I don’t want to look desperate but i’d like this ties up before Christmas!

    Please help Austin!

    1. Have you heard back yet Nick? My rule of thumb is waiting 3-5 business days. A lot of people are out of the office around the holidays too and stuff like this tends to get slowed down. Keep the faith and definitely follow up if you haven’t heard back yet!

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