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17 Jan 2020 Austin Belcak

How To Write A Crazy Effective LinkedIn Headline [12+ Examples]

Want a simple way to increase the visibility of your LinkedIn profile, land more job interviews, and generate more leads?

Look no further than your LinkedIn headline.

Your headline is one of the most visible parts of your LinkedIn profile and it’s a huge factor in that person’s decision to reach out to you or move on to the next person.

It’s also a major factor in LinkedIn’s search algorithm. Headlines carry a lot of weight when the platform is deciding which profiles to serve up for different queries. Optimized headlines = more searches, more searches = more views, and more views = more opportunities and deals.

If you’ve read this far, you probably know that your headline is important. But you’re also wondering how you should be optimizing it, what you’re supposed to be doing.

In this post, I’m going to show you exactly how to write a crazy effective LinkedIn headline that will get you more visibility, more job interviews, and more qualified leads.

We’ll specifically cover:

  • How to choose the right type of LinkedIn headline for your goals
  • Avoiding the 2 major mistakes people make with their headlines
  • How to find the right keywords to help you show up in more LinkedIn searches
  • How to turn your LinkedIn headline into an irresistible hook to help you land more job interviews and more clients
  • 12+ Linked headline examples for job seekers, professionals, entrepreneurs, students, and people who are unemployed

We’ll start with the basics — choosing the right headline for your situation, but first…

Who Am I To Give LinkedIn Advice?

That’s a good question!

There are TONS of career coaches and “gurus” offering LinkedIn advice, why should you care what I have to say?

If you’re a job seeker, I’ve coached thousands of other people and my strategies have helped them land jobs at places like Google, Amazon, Salesforce, Goldman Sachs, Tesla, and more.

If you’re an entrepreneur, I’ve used LinkedIn to build a thriving, highly profitable business where I do zero outbound promotion. All of my leads come from people reaching out to me and my headline is the main reason they do.

On top of that, I’ve grown my LinkedIn following from 3,000 people to over 90,000+ in the past 14 months and I’ve helped tens of thousands of people land jobs they love and start profitable businesses using the platform.

Here’s a quick snapshot of my profile activity over the past 90 days:

Austin's LinkedIn Profile Activity Last 90 Days

If you’re tired of fluffy advice that tells you what to do but not how to do it, you’re in the right place.

This post is a full, comprehensive breakdown of the step-by-step framework I use to help people achieve the results I mentioned above.

There Are Two Types Of LinkedIn Headlines You Should Be Utilizing

When we boil it down to the basics, your LinkedIn headline is going to help you do two things:

  1. Show up in LinkedIn searches performed by recruiters, prospects, etc. via keywords
  2. Sell yourself, your value, and/or your services once people are on your profile

If you’re a job seeker and/or a passive user on the platform (meaning you don’t do much posting, commenting, etc.), your headline needs to cover both of those bases. I call this the Job Seeker’s Headline.

If you already have a presence on LinkedIn (or you’re doing a lot of cold outreach) and you’re generating consistent profile views, you want to focus on #2. I call this the Sales Headline.

We’re going to talk through strategies and examples for both, but first, I want to talk about some mistakes that most people make with their LinkedIn headline that’s costing them opportunities.

Avoid These 2 LinkedIn Headline Mistakes

Before we jump into the meat of things, I want to highlight some mistakes that I see a LOT of people making on LinkedIn.

I’m putting these mistakes at the top of the article so you don’t go through all of the exercises below and still have a glaring issue that’s going to keep you from seeing the results you want.

Headline Mistake #1: Only mentioning your current job title and/or company

Why It’s Bad: This is the most common type of headline. It does nothing to sell your value or differentiate you from the competition. When someone searches for [Job Title] and they see 15+ people will the exact same headline, why would they pick you out of the crowd?

LinkedIn gives you 120 characters for your headline, you want to use as much of it as possible to include keywords and sell yourself!

Example Of This Mistake:

LinkedIn Headline Mistake - Only Mentioning Your Job Title

Headline Mistake #2: Writing anything like “Seeking Opportunities,” “Looking For New Opportunities,” or “Currently Unemployed.”

Why It’s Bad: First, you’re killing your visibility. No company or prospect is out there searching for people who are “seeking opportunities.” You’re wasting valuable space on keywords with no volume.

Second, there is nothing compelling or inspiring about “Seeking New Opportunities.” You can let companies know you’re actively seeking new opportunities by using LinkedIn’s Open Candidates feature.

Then you can leverage your headline to showcase your past experience and the things you’ve been doing to continue honing your skills.

Example Of This Mistake:

LinkedIn Headline Mistake - Actively Seeking Opportunities

Awesome! Now that we’re done with the negative stuff, let’s move on to the strategies that will help transform your headline into an opportunity generating machine.

LinkedIn Headlines For Job Seekers

Most job seekers leverage LinkedIn as a platform for finding jobs and connecting with potential contacts.

On the flip slide, 95% of employers use LinkedIn to find and vet potential candidates.

If you want to get an edge over the competition, you need a headline that includes keywords to help you show up in searches AND does a great job selling the value that you bring to the table.

The formula I like to use for job seekers goes a bit like this:

LinkedIn Headline Formula For Job Seekers [Infographic]

The first part of your headline should be a keyword-filled overview of your role and responsibilities. You should aim to include 3-8 keywords/phrases that match what employers are searching for (more on that in a sec!).

The second part of your headline should be an illustration of the value you bring to the table, including measurable metrics and results.

This is where you talk about things like exceeding quota, increasing site traffic, eliminating wasted spend, improving processes, your company’s revenue/user base, etc. Anything that provides a tangible illustration of what you bring to the table!

Let’s start with the first piece – keywords.

What are LinkedIn keywords and why should you care?

At the end of the day, LinkedIn is a search engine just like Google, YouTube, or Amazon.

When people are looking for something on LinkedIn, they type some words into the search box and LinkedIn serves up results it believes are the most relevant.

But how does LinkedIn decide what’s relevant and what shows up first? Keywords are one of the biggest factors.

If a recruiter types “Product Manager Healthcare” in the search bar, LinkedIn is going to show profiles of people who have the words “Product Manager” and “Healthcare” (along with other criteria) in their profile.

In this case, both “Product Manager” and “Healthcare” would be keywords.

The people who show up at the top of the search results typically mention those keywords frequently in their profile and have them included in specific areas that carry more weight, like their LinkedIn headline.

If you want to show up in more searches, you need to have the right keywords in your LinkedIn headline.

How to choose the right keywords for your LinkedIn headline

Your headline actually carries some of the most weight when it comes to your profile’s ability to show up in searches and get more visibility.

LinkedIn is tricky because, unlink a resume, we can’t tailor our profile for each specific role we want. Your profiles needs to be set it up so that it captures a range of opportunities without being too general!

The good news is, there’s a formula that will help you figure out exactly what keywords you need to include in your LinkedIn headline:

Step 1: Find Jobs You’re Interested In

Your first step is to head over to LinkedIn’s Job Board and run a search like you would if you were looking for your next role.

Make sure you’re applying filters (like level of experience, geography, industry, etc.) so you’re dialed into roles that you like:

Screenshot of LinkedIn Job Board

Sift through the search results and pick out the roles you’re genuinely interested in. Don’t worry about specific qualifications or the job descriptions right now other than the feeling of, “I’d enjoy working in this job if it was offered to me.”

For the sake of example, we’ll look at Digital Sales roles. It’s a simple example but it’ll do the trick to show you the process.

Step 2: Aggregate The Job Titles For Your Target Roles

While you’re searching, open up a Google Sheet in another tab (I’ve created a free template that you can use right here, just make sure to right click and hit “Add To My Drive” to edit).

When you come across a job that you’re genuinely interested in, highlight the job title, copy it, and paste it into your Google Sheet.

Rise and repeat until you have at least 30 job titles in your doc:

Video of Keyword Research For LinkedIn Headline

Step 3: Find The Most Common Keywords

Awesome! Now you’ve got 30+ job titles for roles you’re interested in.

The next step is to figure out which words and phrases appear most frequently across all of those headlines. Those keywords are going to be the ones that recruiters are using to find new candidates.

Here’s how it’s done:

  1. Head over to Wordclouds.com
  2. Click on Word List and then Paste/Type text
  3. Copy all of the job titles from your Google Doc and paste them in, then hit Apply

Word Clouds will generate a cloud showing which words appear most frequently across the job titles you chose. Here’s one for our Digital Sales role from the example above:

Wordcloud of Job Title Keywords for LinkedIn headline

It can be hard to differentiate from the visual alone though so go ahead and click on Word List one more time. That will show you exactly how many times each word appeared in your list:

22 Sales
13 Digital
8 Manager
4 Executive
4 Account
3 Analyst
3 Media
2 Representative
2 Development
2 Director

Based on that data, you want to prioritize the top 3 keywords and do your best to include the top 5-7. In this case, I definitely want to make sure “Digital,” “Sales,” and “Manager” are there.

I also want to take it a level deeper and see what order appears most often. Scroll back through your job title to see how you want to combine these.

If more titles have “Digital Manager” instead of “Sales Manager,” you’ll want to make sure that’s reflected in your LinkedIn headline.

Use Your Headline To Illustrate Your Value & Stand Out

The second half of your headline should be focused on a “mini pitch” that illustrates your value and accomplishments (including real numbers/results)!

This is a powerful strategy for two reasons:

First, it helps you stand out in search results and get more clicks. Take a look at the results when I search for “Software Engineer”:

Screenshot of LinkedIn search results showing everyone using the same LinkedIn Headline

Everyone is using the exact same headline formula!

If I’m running this search, the only thing that’s differentiating one person from another is the company they work at. You don’t want to rely on your company’s brand and you don’t want to lose out on a click to someone else’s company either!

Imagine if there was another person in here who had a headline that said something like, “Software Engineer @ Snap | Building AI That’s Boosted User Retention By 789%.

That’s interesting! And it would definitely stand out in a sea of “Software Engineer at [Company].”

That’s what we’re aiming to do on the back end of our headline. You want to use this space to drive home the results you’ve achieved and illustrate your value in a tangible way.

I know it’s not always easy to come up with measurable metrics for every industry, so I put together a little table to give you some ideas:

Examples of Measurable Metrics For Your LinkedIn Headline

Sales – Quota Attainment, Average Deal Size, Revenue Closed, etc.

Software Engineer – Users Acquired, User Retention, Conversion Rates, Sell Through Rates, Reliability, Efficiency Metrics, etc.

Graphic Designer – Think about why your graphics are used for an extrapolate. Did you illustrate a blog post image? How many shares did it get? Did you mock up creative for a Facebook Ad? How many clicks did it get — how many sales did it drive?

Teacher – Feedback From Students (you can compare to other teachers if you have the data), Student Test Scores, etc.

The results in your profile should be used to hook the reader and say, “hey! This is the kind of value you can expect from me.”

The keywords we found earlier will help you get found in searches, the “mini pitch” will turn those eyeballs into clicks and opportunities.

Examples Of LinkedIn Headlines That Combined Keywords + Value

To wrap up this section, I want to show you all what a great job seeker headline looks like when you combine both of the principles above.

Let’s say you’re a Data Scientist looking for a job in the healthcare space. You ran your job descriptions through Wordclouds and here’s what you got:

Keywords: Data Science, Data Scientist, Healthcare, Big Data, Readmission, Patients

Here’s a potential headline you might come up with for that:

LinkedIn Headline Example: Data Science | Healthcare | Using Big Data To Reduce Hospital Readmission Rates By 17% Across 2.5M Patients

Now let’s say you’re a Marketing Manager in the SaaS space and you’re ready for a new gig. You ran your target JDs through WordClouds and come up with:

Keywords: Marketing, SaaS, Apps, Growth, Users

Here’s a potential headline you might come up with for that:

Job Seeker Headline Formula #2

 

Both of these headline examples front load keywords and drive home value! Aim for that when you’re writing your own (you can check out more headline examples later on in the post).

LinkedIn Headlines For Entrepreneurs & Thought Leaders

The formula I covered in the last section is great if you’re someone who wants to be found by potential employers or prospects.

But some of you might already have a presence on LinkedIn. People are finding your profile but they’re not taking action.

If that’s the case, we don’t want to optimize our headline for search visibility. We want to use every single character to sell the reader on your value and your services.

Take my headline for example:

Austin Belcaks LinkedIn Headline

I don’t have any keywords about “career coaching” or “resume writing.” I just searched for “career coach” on LinkedIn and 725,408 people showed up.

That’s a lot of competition! My chances of showing up high enough to get clicked on is low.

So instead of competing, I use that space to focus on my unique value: I Help People Land Amazing Jobs Without Applying Online.

Then I include a call to action to get the reader interested in learning more. If someone is fed up with the online application process and they see my headline, I’m likely getting a click from them and they’re probably going to read my About section as well.

If you’re already getting profile views, this is what you should aim for!

Step 1: Define Your Unique Value

The easiest way to do this is to start by asking yourself a simple question:

“I help people __________________ and my approach is different because __________________.”

If you fill in the blanks that should give you a starting point for your headline. Going back to my example above, I would say:

“I help people land jobs they love and my approach is different because I teach them how to do it without submitting a single online application.”

I start with the value — the end goal. People want to land jobs, plain and simple. If that job ends up being something that they really enjoy and that pays them well, even better!

I know that people hate the online application process. I also know that a lot of other career coaches offer services that focus on the online application process (writing resumes, etc.). By saying that I’ll help someone land a job without applying online, I’m differentiating myself.

How does this apply to your situation and offerings?

Step 2: Ask Your Audience To Define It For You

After you’ve come up with your perspective, it’s time to get a second opinion. Who better to ask than the people you’re trying to convince?

You can set this up in 5 minutes and the results will be absolutely worth it:

  1. Go to Google Forms and create a new form
  2. Add the first question, “what have I helped you the most with when it comes to [Insert Field]?”
  3. Add the second question, “what is unique/different about my advice?”
  4. Save!

Now send that survey to your audience. You can either write a post about it, send an email blast about it, or hand pick people from your audience and life that you know will respond.

Work to get a decent sample size, at least 20 people if you can. Then check out the results!

Look to see which sentiments, words, and phrases appear most frequently. If there’s a common theme, that’s what you want to include in your headline.

The good news is, the questions you’re asking are going to have thing headline writing itself!

LinkedIn Headline Examples: The Good, The Bad, & The Super Creative

Now that you know the secret sauce behind writing a killer LinkedIn headline, let’s look at a few examples of these methods in action.

We’re going to cover off on a spectrum of headlines from professionals, entrepreneurs, thought leaders, students, and people who are unemployed.

LinkedIn Headline Examples When You’re Unemployed

I wanted to start with headline examples for people who are unemployed, because this is something a lot of people struggle with.

What do you say when you’re between jobs? What do you say when you’ve had a gap in your work history because you left to be a Mom, had some health/personal issues, etc.?

As I mentioned before, the biggest mistake you can make is turning that situation into the focal point of your headline. You really need to avoid things like:

  • Seeking New Opportunities
  • Open To Transition
  • Seeking Summer Internships
  • Actively Looking For Project Manager Roles

When you use these phrases, you’re wasting valuable space!

Nobody out there is searching for people who are “looking for new opportunities,” they’re searching for people with skills who can help them achieve their goals.

And nobody is dropping everything to read more about someone who is “seeking summer internships.”

Instead, you want to focus in on the skills you DO have – the things you bring to the table. Show me what you’ve been working on the put yourself in a position to make the jump back into your target role:

  • What is your background focused on?
  • What courses have you been taking?
  • What have you been certified in?
  • What projects are you working on?

For example, if you’re unemployed and you want to be a graphic designer talk to me about the courses you’ve been taking to hone your skills and show me the portfolio you’ve been working on since your last job.

Your headline might look like this:

LinkedIn Headline Example: Unemployed -> Graphic Design

Graphic Designer | Motion Animation | I Help Companies Create Images That Lead To More Conversions & Sales

Or let’s say you were laid off as a graphic designer and you want to transition into a Paid Marketing Manager position:

LinkedIn Headline Example: Unemployed -> Marketing Manager

Digital Marketer | PPC, SEM, Facebook Ads | Google Ads & Analytics Certified | I Help Companies Scale Their Lead Gen With Low CPAs

This headline hits on major keywords, it shows that the person has worked to get certified, and it tells me what this person specializes in.

Much better than “Looking to transition into marketing role!”

LinkedIn Headline Examples For Professionals

Now let’s take a look at some awesome headlines from professionals who are out there making it happen:

Example of Professional LinkedIn Headline with call to action

Matt Loggins is kicking us off with a fantastic example of a headline that checks all of the boxes.

Matt leads off with some targeted keywords and his current title. Then he continues with a value prop with tangible results, followed by a CTA to read more.

I love this setup because Matt delivers social proof with his line on increasing monthly recurring revenue to $100k+ and pushes people to reach out if that resonates with them. I use a similar setup in my headline and it works incredibly well.

Most job seekers / professionals aren’t leveraging this CTA tactic and I would highly recommend it!

LinkedIn Headline For Professionals Example #1

This is another great example of our framework in action! This headline is marketing-focused and it follows a fantastic flow of:

  • Relevant keywords up front and throughout (Omnichannel, marketing, media strategy, etc.)
  • Establishing credibility with their experience
  • Pitching exactly what they bring to the table — proven strategies and flawless execution

That is going to jump off the page!

I would suggest one improvement here — this person works at Facebook which carries a lot of brand authority. I would try to work that in here, “Omni-Channel Marketing Lead at Facebook…” for example.

LinkedIn Headline For Professionals Example #2

Here’s another great example of our framework in action. This headline is jam-packed with searchable keywords (Social Media Editor, Content, Digital Strategy, etc.).

This person also does a great job of recognizing their brand authority by including the New York Post in their headline.

Finally, they close things out with a statement about the exact value they bring to the table — connecting brands with people! That’s awesome.

LinkedIn Headline For Professionals Example #3

This example may look familiar and you already know how I’m going to lead it off! This headline does a great job of using keywords and brand awareness.

What sets it apart is that this person’s pitch includes a number. A lot of people can say “solving problems at scale” but how many can say that scale is 170 million members? That’s crazy! And it immediately gives the reader a sense of the types of projects this person works on / is trusted with.

LinkedIn Headline Examples For Entrepreneurs

And here are some entrepreneurs / thought leaders who are taking the headline game to the next level:

LinkedIn Headline Example For Entrepreneurs - Justin Welsh

Justin’s headline is a poster child example of using our “I Help You” formula to the max.

If he had to to fill in the blank, he’d say “I help SMD SaaS founders accelerate their revenue and I’m different because I have a proven track record of helping them break through the ceiling of $50M ARR.”

Justin’s content is targeted at founders and salespeople. If any of them come to his profile, they know exactly what he delivers.

LinkedIn Headline Example For Entrepreneurs: I turn founders & executives into LinkedIn video creators | PM me to learn more! | & FOLLOW ME for more content!

Shay Rowbottom isn’t messing around either.

I love her headline because the value is clear — if you’re a founder, executive, or thought leader and you want to get better at the video side of LinkedIn and social media, Shay is your person.

On top of that, Shay includes a few CTAs (calls to action) in her headline. If you’re curious about how she helps people become video creators, send her a PM. If you like the content she posts, follow her to make sure you don’t miss any of it.

If you’re an entrepreneur or thought leader on LinkedIn, I always recommend including CTAs if you have room. I do this in my profile and it’s what drive the majority of my inbound coaching leads AND traffic to my site.

LinkedIn Headline For Entrepreneurs Example #3

Jena Viviano‘s headline is awesome because she uses it to speak to her audience and tell them exactly what she can deliver.

She’s focused on women and she knows how to help them get six figure jobs (kudos to her for using the $100,000 figure instead of writing it out – it’s eye catching!).

If you’re an entrepreneur or thought leader, you need to know your audience and your headline should speak directly to them. Address a pain point, share results, make it about them.

LinkedIn Headline Examples For Students

Finally, let’s close out with some examples of students who are doing a great job of branding themselves with their LinkedIn headline:

LinkedIn Headline Example For Students

Adrian Lauderdale is kicking off our student section here.

He does a great job of showcasing a wide range of projects and activities he’s involved with that cover the professional world (August United, LinkedIn, and ASU’s chapter of the AMA) as well as collegiate (AdWorks).

I love Adrian’s headline because he’s a marketing guy and his headline is consistent and on-brand.

He’s working on a BS in Marketing. He works on AdWorks, ASU’s student-run advertising agency that partners with local agencies. He’s a LinkedIn Campus Editor. And, outside of school, he works at August United (a full-service influencer marketing agency).

One of the biggest mistakes people make is trying to stuff too many unrelated topics into their headline. Figure out what you’re good at, what you want to do, and make sure your messaging is laser focused.

LinkedIn Headline Example #3 For Software Engineering Students

Rajshri’s headline is a fantastic example of how you can set yourself apart from the competition.

First, she is up front about her degree and graduation date. Companies want to know when you’ll be able to start and what type of role you’re looking for (full time, internship, etc.). Listing this in your headline gives them that info right away.

Next, she included a ton of searchable keywords in here (Software Engineer, Full Stack, Java, Data Analyst). Those are going to help Rajshri show up in more searches and get in front of more recruiters!

LinkedIn Headline Example #2 For Students

When you’re a student, you want to let employers know what you’re interested in doing, what you’re passionate about. Like I mentioned above, try to be laser focused and clear.

Christian’s headline does a great job of telling us that he has his sights set on a future in Supply Chain. He’s a specifically studying that field and he’s pasted his goal right there in his headline.

He’s also differentiating himself with his Marine Corps experience. That conveys specific values around leadership, discipline, etc. but you don’t have to be a Marine to do that. Anything you can mention around leadership activities and extracurriculars is going to be a differentiator.

Still Have Questions About Your Headline?

Everyone’s situation is unique – their career, their business, their environment, their goals.

If you have specific questions about your headline and your situation, scroll down and drop a comment below! I read and reply to every single one.

Finally, if you know of an awesome LinkedIn headline that should be in here, let me know! This list is going to be expanded and updated as the market changes.

Austin Belcak

Austin is the founder of Cultivated Culture where he helps people land jobs without connections, without traditional experience, and without applying online. His strategies have been featured in Forbes, Business Insider, & Fast Company and has helped people just like you land jobs at Google, Facebook, Amazon, Apple, Microsoft, Twitter, & more.

33 thoughts on How To Write A Crazy Effective LinkedIn Headline [12+ Examples]
  1. Emma says:

    Hi Austin! I’m looking for suggestions for an entry-level Human Resources headline. I love the examples you gave but am having trouble translating those into my experience. Any assistance or additional examples you could provide would be greatly appreciated!

    1. For sure Emma! I’ll make you a deal. Run through the steps in this post and come up with 3 headline examples. Then you can either share them here or message them to me and I’ll give you some feedback!

  2. Arbaz Surti says:

    Great great article, Austin ! One of your best yet ! Love how you break it down to actually have us be able to DO it.

    1. I appreciate that Arbaz! It’s no fun when people just tell you what to do and not how to do it. I’m glad it was helpful!

  3. Atif says:

    Hello Austin ! Every sentence was a learning for me. I never heard of wordclouds and now I am so excited to use it to know the key words with the maximum frequency on search results.

    Among others, the major takeaways for me from this enriching post of yours would be :
    A)Writing the keywords that are based on pure quantitative results through wordclouds.
    B) I help thing. It does talk about value creation. That’s the deliverables. Amazing.
    C) Further,the quantification of what value you create in Point B is surely an eye catcher.

    The best part is you have supported all points with data/metrics.It’s very scientific and data driven. That’s awesome !

    Finally, I will be happy if you can cite one or two examples of a Human Resource Manager role please. It would be insightful I know.

    Thank you Austin. I love your this work of helping people. Keep it up.

    1. Awesome Atif, those are the exact takeaways I’d want you to have. For the HR headlines, why don’t you run through the steps in the post and then share a few examples that you came up with (either here or via an email) and I’ll give you some feedback!

  4. O says:

    This is what I came up with

    Cyber Security | Networking | Investigations | Forensics | Incident response |
    USMC Veteran

    Catch your eye that Im seeking a position in cyber security?

    1. Nice! That’s a great start — I’d love to see a quick “brands statement” or pitch at the end. If you had to answer the question “I help companies ______________.” What would you use to fill in the blank? That should be your branding statement at the end of the headline.

  5. Farid Dharamshi says:

    Hello Austin. What a great article above. Made some changes already. Very helpful. Hope to come across more of your hints / tips in searching for a new role.

    1. Thanks so much Farid! I’m super happy to hear it helped you out — there are plenty more on the site here. I’d definitely check out the blog, especially the post How To Get A Job Anywhere With No Connections as a starting point!

  6. Tracie Martin says:

    Hi Austin……thank you for this information. I am definitely going to work on this today and see if my profile views increase. I will keep you posted. Again, thank you!

    1. Awesome Tracie, keep us posted!

  7. Emma says:

    Hi again Austin – just following up on the entry-level HR headline. I’m thinking something along the lines of:

    “HR Administrator @ {Company Name} | Experienced with Workday | People Oriented”

    but I feel like it’s not specific enough. I think my main issue is not knowing what to highlight because I’m very early in my career and have limited experience. Any feedback or other tips you could share?

  8. Atif says:

    Agreed Austin. I will run the steps and do it as guided in your article.

    Going through the steps would certainly help me get a practical feel and also would help he identify where I stand in the competition.

    I must thank you for your quick reply here as well as in LinkedIn.

    God bless you !!

  9. Wangui says:

    I have learned a great deal from this article. What kind of a headline would you recommend for someone seeking a career change? Most of my experience has been in business development in the investment management field but I want to transition to the social impact space.
    Thanks

    1. Sure Wangui! How about you give the formula a shot and come up with a few examples, then I can give you feedback!

  10. Sam Patel says:

    Hey Austin

    Great read, very insightful and simple to understand.

    Here’s what I came up with,

    Director • Commercial • Events • Sales • Business Development • I Help Brands Improve Processes To Accelerate Revenue

    What do you think?

    Thanks
    Sam

    1. I like it Sam! The only thing I’d say is, accelerate revenue by how much? Or to what? If you look at Justin’s example in the article, he talks about helping companies grow to $50M ARR. You could say you help companies accelerate from $X to $Y or something similar.

  11. Akin says:

    Thanks for the great content Austin. I’m in the process of changing fields, so how can I make the experience on my LinkedIn profile reflect the headline I create?

  12. Nova says:

    I am financial analyst. I have cleared all levels of CFA in one attempt but can’t write behind my name till I get title from CFA . I was in the junior Fed Cup tennis team of India and college team in US. Is this information important for headline?

    1. I would do some research and see if the CFA pops up in the roles you come across! I don’t think you need to include the Fed Cup piece in your headline but that’s a great add in another section of your profile.

  13. Kamlesh says:

    Thanks a lot Austin this article was just what I was looking for a headline for my LinkedIn. The simplicity and examples that you have provided in the article are easy to understand and implement.

    I have gone through your steps and developed a headline for me and would like to know your review on it

    Product Manager | Mobile Apps I Android | iOS | Mobile Product Manager | Technical Support Manager | E- Learning

    1. This is a good start Kamlesh! You’ve got a lot of good keywords in here. The only thing missing is your “pitch” at the end of the headline.

  14. YD says:

    Hi Austin,
    Thank you so much for this fantastic help and clear guidance!

    I am a Senior Executive Assistant specializing in supporting Presidents and C-Suite executives, a leader in my EA peer community. So I am hoping to polish my profile and grab more attention with this (top 5 keywords Executive/Assistant/President/Senior/Chief):

    Senior Executive Assistant – C-Suite | EA Advocate
    I help Presidents/Chief Officers focus on high-level deliverables and their organization’s strategic goals by adeptly streamlining their workflow, filtering distractions and giving them back the most valuable business commodity – time!

    1. I love it! You just might need to tweak it to make sure it fits in the character limits LinkedIn gives you.

  15. Himanshu says:

    Can you please give an example for Engineering candidates? Especially for Mechanical Design? It’s hard to quantify the results in $$ like sales guys..

    1. Measurable results don’t have to be dollars Himanshu — you can talk about improved efficiency, dollars saved, timelines/deadlines, performance metrics (how well your work performed vs. its predecessor or competition), etc. Those are just a few examples. With that in mind, try giving it a shot yourself and let me know!

  16. Natalie says:

    Hi Austin,

    I love how you teach and are happy to share such great tools! I’m excited to give it a try. I have a strong sales management background as well as training and recruiting. I will try your system. Could I message you once I come up with a few versions and get your expertise? Thanks for all your help!

    1. Of course you can Natalie! Thanks so much for reading 🙂

  17. Chris says:

    Hi Austin! Thank you . . . . very helpful and insightful website.
    I am wondering how you would present the situations below;
    1. Time gaps in working?
    2. Mom’s re-entering the workforce? Where you did nothing but take care of kids.
    3. And how to present going from an employee to a contractor then back again to wanting a to re-enter as an employee again?

    1. You got it Chris!

      #1 – You want to focus on what you did during that time to build up your skills and experience for the next role. Talk about courses you took, certifications you got, skills you built, projects you started, etc.

      #2 – The ideal case here would be leveraging what I said above, but if you haven’t had any time to take courses, etc. on top of raising a family then you should focus on the skills and experience you had before taking leave.

      #3 – You don’t need to mention this in your headline, you can just use the formulas mentioned in the article. If you have short stints as a contractor, I’d write [Contract] next to those roles on your LinkedIn and resume.

  18. Doug says:

    Austin – I love reading your posts. I have been applying for jobs in operations and sales. I have experience only in operations but have been exposed to sales my whole career…nature of my past employment. What do you recomend?

    1. Thanks so much Doug! Do you have a preference for sales or operations? They’re both fairly different fields so getting some clarity around which one you’d want to dive into will help you get more focused with your LinkedIn profile and your search.

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