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02 Aug 2020 Austin Belcak

The 10 Best Questions to Ask In an Informational Interview

When we think of interviewing in a professional context, the first thing that comes to mind is a traditional job interview.

You come into the office, meet with a few senior-level employees, and have a (slightly nerve-racking) discussion regarding your candidacy for a job opening at the company.

Job interviews are a cornerstone of the career world — but there’s another highly valuable form of professional interviewing that can have a tremendous impact on your career: informational interviews.

An informational interview is quite different from a traditional job interview — and less common. But the benefits can be extremely rewarding, which is why you should strongly consider utilizing informational interviews to cultivate your career.

In this article, we’ll be exploring:

  • What an informational interview is
  • How to prepare for an informational interview
  • The best questions to ask in an informational interview
  • Additional tips and best practices

To start…

What Is An Informational Interview?

informational interview meetin between two people

As opposed to a traditional job interview, an informational interview is not held with the intent to land a job offer. Rather, as the name suggests, it’s simply a casual conversation for the purpose of learning/gaining insights.

Your primary goal during an informational interview should be to develop a better understanding of your interviewee’s role, company, and industry. As such, you should aim to conduct interviews with accomplished professionals who work in the field you wish to advance in.

Doing so will benefit you by:

  1. Exposing you to new knowledge and ideas that can help you grow in your career.
  2. Providing a networking opportunity to forge a valuable professional relationship.
  3. Shedding light on ‘a day in the life’ of a job role you may want to pursue (either now or in the future).

In addition to the benefits above, it’s also possible that your interviewee will be impressed by the conversation and refer you to an available position within their company.

So, while an informational interview is more casual than a job interview, you’ll still want to bring your ‘A-Game’ by looking sharp, being thoroughly prepared, and by asking the right questions.

How To Prepare For An Informational Interview

As mentioned above, the relaxed nature of an informational interview is no excuse to wing it. To maximize the value of the interaction, you need to be thoroughly prepared to ensure the exchange is productive.

When preparing for an informational interview, the most important step is to compile a series of thoughtful questions to fuel the conversation. (In the next section, we’ll provide a list of the best questions to ask).

In addition to writing down your questions ahead of time, you should also do some research on both your interviewee and the company they work for. The more well-versed you are, the more equipped you’ll be to hold a compelling, individualized conversation.

*For more details on how to perform pre-interview research, refer to my article, How Top Performers Prepare for Job Interviews. While this article is geared toward job interviews, the same principles can be applied to informational interviews!

10 Best Questions To Ask In An Informational Interview

asking questions at an informational interview

To aid your preparation, here’s a list of the top 10 questions you should strive to include in an informational interview:

#1: Can you briefly walk me through the career path that led you to your current role?

This is a great way to kick off the conversation because it provides some background/context within a chronological flow.

#2: Can you describe what your typical workday looks like?

This fundamental question will paint a picture of your interviewee’s day-to-day activities and responsibilities.

#3: What are the most challenging aspects of your job (in general)?

Listening to your interviewee’s primary challenges is the key to understanding what their job truly entails.

#4: What are the most rewarding aspects of your job (in general)?

This question is the inverse of #3, balancing it out by shifting the focus to the enjoyable elements of their job.

#5: What’s the biggest challenge that you/your team is currently facing?

This is essentially an expansion on #3. But, instead of speaking generally, the goal here is to dig deeper into the present matters at hand.

#6: Are there any upcoming projects/initiatives that you’re particularly excited about?

This question is a nice segway from #5, as it pivots to a forward-looking angle with a positive spin.

#7: What are the most important skills needed to be successful in your role?

If you intend to pursue your interviewee’s role/title in your own career, you’ll definitely want to touch on this point.

#8: What advice would you give to someone interested in pursuing a career as a ?

Like #7 above, this question can yield valuable insights if your goal is to eventually land a position similar to that of your interviewee.

#9: Are there any publications or resources you’d recommend to someone interested in learning more about your field/industry?

This is a great way to wrap up the conversation as it can provide some options for further reading and continued self-education.

#10: Ask at least 3 personalized questions that are specific to your interviewee’s job or company.

This last item is not a question itself, but rather, a guideline. You should aim to incorporate 3+ personalized questions based on the research you performed during the preparation phase (refer to the previous section).

Additional Tips And Best Practices

Now that we’ve covered the top questions you should be asking, let’s review some additional tips to optimize the interaction and ensure you leave a good impression:

Wear business casual attire. You don’t need to wear a suit, but you should still look sharp (e.g. no t-shirts).

Items to bring to the meeting:

  • Pens/notepad
  • Business cards
  • Phone on silent mode

Lead with a strong introduction. For a complete guide on this topic, check on my article on How to Introduce Yourself.

Respect your interviewee’s time. Your interviewee is likely a very busy person. Try to limit your meeting to a maximum of 30 minutes.

With the information above, you now have everything you need to rock your next informational interview! But you still have one more important task after the interview is over…

The Importance Of Following Up

When a busy professional agrees to meet with you for an informational interview, they’re doing you a huge favor. So, it’s crucial to send a post-interview follow-up email to thank your interviewee for their time.

A follow-up email is not only polite — it also helps to solidify the rapport you built during the meeting. Remember, informational interviews are as much about networking as they are about gathering insights. If you play your cards right, your interviewee may turn out to be a very influential figure in your career’s future trajectory!

Austin Belcak

Austin is the founder of Cultivated Culture where he helps people land jobs without connections, without traditional experience, and without applying online. His strategies have been featured in Forbes, Business Insider, & Fast Company and has helped people just like you land jobs at Google, Facebook, Amazon, Apple, Microsoft, Twitter, & more.

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