Land more interviews with our FREE tools. Click To Get Your Free Resume Score
  • Home
  • Blog
  • How To Write A Counter Offer Letter In 2024 [5+ Examples]
21 Feb 2024 Paula Martins

How To Write A Counter Offer Letter In 2024 [5+ Examples]

Struggling to write a counter offer letter? This article teaches you how to write a counter offer letter with 5+ examples!

So, it finally happened. You open your inbox and the words “offer letter” laid out on the subject line make your eyes pop. Wo-hoo!

But when you open that e-mail and look at the job offer, your expectations shatter like glass: the salary doesn't meet your expectations.

So, what to do?  Write a counter offer letter, that's what!

In this article, you will learn:

Let's get to it!

What Is A Counter Offer Letter?

A counter offer letter is what the winning candidate sends to the hiring manager when they want to negotiate the initial job offer. The candidate usually expresses their excitement and gratitude for the offer, followed by an ask to negotiate the compensation package with evidence and support for the additional asks.

I know it may sound like a bold move. Some candidates hold back on this because they're afraid the company will pull out the offer.

But the truth is, according to this LinkedIn pool with ~6,700 voters, around 46% of candidates not only were successful with their negotiation but actually got more than what they expected from their last salary negotiation.

So…

Yes, You Should Write A Counter Offer Letter

If the compensation package wasn't discussed during the application process and you received an offer that is lower than what you expected, then you should definitely work on a counter offer letter.

And there's more than one reason for it. For starters…

They expect you to negotiate your salary

In fact, 84% of employers said they expect candidates to negotiate their salary. Companies usually work with a salary range and will frequently make an offer on the lower end.

Plus, only 15% of people who negotiate don't get anything from it. And by “anything”, mean no salary increase or changes in the compensation package. It's very, very unlikely for a company to pull off the offer altogether (and if they do, that's probably a red flag and you'll be better off, anyway).

There's a lot in it for you

$500,000, to be exact.

A study carried out by Salary.com showed that not negotiating your salary can cost you half a million dollars throughout your career. Half a million! 

Let's break down the math and understand what's behind the salary negotiation:

The Math Behind Salary Negotiation

Makes sense, huh?

So, are you really willing to leave that amount of money on the table?

You're stepping out of your comfort zone

There are more than just practical benefits to making a counter offer.

For one, you are stepping out of your comfort zone. I know this might not seem like a big deal now, but moving forward, you will use this memory of overcoming a terrifying situation to encourage you in different scenarios. By stepping out of your comfort zone, you are building confidence.

Plus, you are also learning to negotiate — which is relevant to every role, like it or not.

How To Write A Counter Offer Letter: A Step-By-Step Guide

Now that you've seen the importance of negotiating a salary offer, it's time you learn how to write a counter offer letter. Follow this step-by-step guide and you'll be looking at an average 25% increase from the initial offer!

#1: Gear Up With These 5+ Resources To Negotiate a Salary

First off, don't go asking for a number out of the top of your head! And not because you're likely to give a number that exceeds their budget… but because you might actually give a number on the lower end of the salary range and risk them lowballing you.

Instead, do your research! Look for the average pay for your role in tools like:

Keep in mind, however, that salary negotiations begin early on, so it's best you gear up before you walk into an interview. You will need to research, strategize, and dedicate a fair amount of time preparing to negotiate your salary!

Pro Tip: I highly recommend you read the article “3 Salary Negotiation Tips You Need To Double Your Offer” before that first conversation. If you're on the run, though, you can also listen to this 14-minute episode from The Dream Job System Podcast, “How To Negotiate A Salary You Deserve“.

Once you're done with that, this 4-step strategy to increase the offer value from Austin's LinkedIn will help you outline a plan:

 

#2: Express Your Enthusiasm With The Offer

Once you're all geared up, it's time to start writing!

If you are concerned about them pulling back the offer — which, as I said, is very unlikely, but I get you — then the best way to start your counter offer letter is not by simply thanking them for the offer, but by expressing enthusiasm and gratitude.

This way, not only will you feel like you're playing it safe, but you'll also get brownie points for your politeness.

Don't start with anything like this:

Hi, Erica,

Thank you for the opportunity, but the salary is lower than what I was expecting. Would the company be willing to negotiate?

Instead, try something like this: 

Hi, Erica!

Thank you for extending me the offer for the Product Manager position at GreenRide! I appreciate the opportunity and am extremely excited to join the team.

However, I believe that, based on my experience, there's room for some adjustments that can be mutually beneficial.

Much better, right? Let's look into the details that make this introduction so much better:

  1. The candidate uses exclamation points to show enthusiasm
  2. They thank the hiring manager and show appreciation and excitement from receiving the offer
  3. They reinforce their gratitude but also reinforce they can bring a lot to the table
  4. They propose adjustments that can be good for both them and the company.

There's no way a company would pull off a job offer from someone who's shown this much appreciation, don't you think?

…but don't go too overboard.

Still, there's no need to be excessive!

If you're anything like me and you have an urge to o convey your sincere enthusiasm, take a step back before you do anything rash! After all, you don't want to lose your shot by showing them you'll back off in the first “no” because you're too excited and feeling insecure they'll pull off the offer, right?

Avoid bringing in too much enthusiasm, like this:

Hi, Erica!

Thank you so much for the offer!! I am so incredibly grateful for this amazing opportunity and super excited to join the team!!

However, I was wondering if we could discuss some adjustments. If you can't, I'm more then happy to take the initial offer!

Here's what's wrong with this approach:

  1. Excessive use of exclamation points, adverbs, and adjectives: in this situation, they might give off you're feeling insecure
  2. Backing off before even receiving a reply: don't go saying you will take the offer if they can't meet you halfway before you've heard back!

I know this can sound tricky (especially for millennials, like me). But trust me — you've got this!

#3: Bring In The Numbers

You've made it past the hardest part. Now it's time to bring in your arguments!

Here's how: 

I've done some comprehensive research during the application process and found the average salary for a Product Manager with a minimum of two years of experience in the IT industry ranges from $178,000 to $233,000 per year.

Why it works:

  1. The candidate reinforces their experience and shows they know it's worth
  2. The candidate shows they've conducted thorough research

You can't argue with facts, right?

#4: Ask If They Can Meet Your Expectations

After bringing in the numbers, you can bring in your counter offer!

Here's how: 

I would like to propose a counter offer of $223,570, which falls within the range for this position. Do you think we can agree to this number?

Why it works:

  1. The candidate is using a specific number closer to the higher end of the range
  2. They aren't using round numbers, which research shows is more effective in negotiations
  3. They wrap up with a question, showing they are flexible.

Now, before you hit “Send”, be sure to:

#5: Thank Them Again!

Reinforce that you are excited about the opportunity and just want to clear this out before moving forward.

Here's how: 

Thank you once again for extending me the Project Management role. I am extremely excited about the opportunity and ready to get started once we've reached an agreement. Please let me know if there are any questions. I look forward to hearing back soon!

Why it works:

  1. The candidate shows politeness in thanking again for the opportunity
  2. They reinforce their excitement with the offer
  3. They're open to answer any questions

And there you go! You've successfully made your way into potentially earning an additional $500,000 over your career.

The Anatomy Of A Counter Offer Letter

Now, let's see what this counter offer letter looks like!

Counter Offer Letter Example

Counter Offer Refused? Don't Panic — Here's What To Do

Remember what Austin's LinkedIn post said up there? Two “No's” are normal in a negotiation. So if your counter offer was refused, try again with a slightly different approach.

I recommend you head back to the “3 Simple Salary Negotiation Tips You Need To Double Your Offer” and read “Step 2: Push To Stay” in the Part 3 section of the article. You will find the exact script to use to push for the salary you deserve!

5+ Counter Offer Letter Examples

In case you need more inspiration, here are five counter offer letter examples you can use as a template!

Example #1: Counter Offer For A Senior Grapgic Design Role

Dear Jason,

I'm excited to receive the offer for the Senior Graphic Designer role at Creatives Inc. The prospect of joining the team are thrilling!

While I'm eager to contribute to the company's success, I noticed that the initial salary offer is slightly below the typical range for someone with my background and experience in the graphic design field. Based on my research and the standard in our industry, the salary range for a Senior Graphic Designer with over five years of experience is typically between $75,000 and $90,000 annually.

This in minde, I am hopeful we can find common ground. Could we explore a salary adjustment toward $85,964 per year?

Thank you once again for this incredible opportunity. I am enthusiastic about the possibility of joining Creatives Inc. and eager to contribute to our shared success. Looking forward to your thoughts.

Warmest regards,

Sophia Martinez

Example #2: Counter Offer For A Digital Marketing Specialist Role

Hello Thomas,

Thank you so much for offering me the role of Digital Marketing Specialist at MarketGrowth. I am genuinely excited about the opportunity to be part of your team and contribute to your company's innovative projects.

However, after considering the responsibilities of the role and the industry standards, I feel that the salary offered does not fully reflect the expertise and value I can bring to MarketGrowth. Research indicates that the salary range for a Digital Marketing Specialist with my level of experience typically lies between $65,000 and $80,000 annually.

I am keen to reach an agreement that is beneficial for both parties. Would it be possible to discuss a revised offer of $76,876?

Thank you again for this offer, and I am very much looking forward to the possibility of working together. I am confident that we can come to a mutually satisfying agreement.

Best regards,

Michael Johnson

Example 3: Counter Offer For a Software Engineer Role

Dear Angela,

I am deeply grateful for the opportunity to join the team at TechInnovate as a Software Engineer. The role excites me, and I am looking forward to contributing to the company's groundbreaking projects.

While I am enthusiastic about the offer, I noted that the proposed salary is below the average for similar positions in the tech industry, especially for someone with skills in machine learning. Industry data suggests that the salary range for a Software Engineer with my qualifications and experience is between $100,000 and $120,000 annually.

Would it be possible to adjust the offer to $111,983? I believe this adjustment would more accurately represent the value I can add to TechInnovate.

Thank you again for this fantastic opportunity. I am eager to join the team and am hopeful that we can come to a mutually beneficial arrangement. I look forward to your feedback.

Sincerely,

Elena Kim

Example 4: Counter Offer For A Data Analyst Role

Hi Rebecca,

I want to express my sincere thanks for the offer to join BloomTech as a Data Analyst. The role is exactly what I've been looking for, and I'm excited about the possibility of contributing to your team's success.

Upon review, I noticed that the starting salary is a bit lower than the typical range for this role, given the required expertise and industry standards. According to my research, the going rate for a Data Analyst with my level of experience and skill set ranges from $68,000 to $85,000 annually.

I am hopeful that we can discuss a possible adjustment to the offer, aiming for a figure $81,564, which I believe reflects the value I will bring to BloomTech.

Thank you once again for the opportunity. I am very much looking forward to potentially starting this new chapter with BloomTech and contributing to your esteemed team.

Kind regards,

Liam Peterson

Example 5: Counter Offer for a UX Designer Role

Dear Caroline,

I am thrilled to have been offered the position of UX Designer at DesignForward. It's an opportunity I've been very excited about, and I can't wait to contribute to the team.

That said, I would like to discuss the initial salary offer. Based on my experience and the standard compensation for UX Designers in our industry, the typical salary range is between $80,000 and $95,000 annually. Given my extensive experience and the portfolio of successful projects I bring, I believe an adjustment is warranted.

Could we consider a salary of $95,567? I am confident in my ability to deliver exceptional value to DesignForward and am eager to reach a mutually beneficial agreement.

Thank you again for this offer, and I look forward to the possibility of us working together. I am excited about the potential impact we can make.

Best,

Jordan Lee

Final Thoughts On Counter Offer Letters

I know writing a counter offer letter has its challenges. But trust me: no company would pull off an offer, especially from a great candidate. Let fear aside and gran on to that salary you deserve!

Want to bring on your A-game to your interview and ace questions like “what are your salary expectations”? Be sure to check out The Interview Preperation System, with 30+ lessons and 5h of content to turn that job interview into a job offer.

Paula Martins

Paula is Cultivated Culture's amazing Editor and Content Manager. Her background is in journalism and she's transitioned from roles in education, to tech, to finance, and more. She blends her journalism background with her job search experience to share advice aimed at helping people like you land jobs they love without applying online.

LEAVE A REPLY

YOU’VE SEEN AUSTIN IN

Fast Company Logo
Business Insider Logo
Inc. Logo
The Muse logo
Cultivated Culture
SIGN UP
LOG IN
Cultivated Culture ResyBullet ResyBuild Mailscoop HeadlineAnalyzer.io

Welcome Back To Cultivated Culture!

Log into your Cultivated Culture account using one of the options below:

Sign in with LinkedIn
Sign in with Email
LOG IN

Forgot your password? Click here to reset.

Need a free acount? Click Here To Sign Up

By logging in, you agree to Cultivated Culture's Terms of Use, Privacy Policy, and agree to receive email updates.

One Free Account, Four Job-Winning Tools

Sign up for a free Cultivated Culture account and get access to all of our job search tools:

Your Bullet Score is:

Sign up for a free Cultivated Culture account to get the full breakdown of your bullet along with suggestions for improving it:

Sign Up To Save & Export Your Resume

Sign up to create, save, and export your resume and get access to our suite of job search tools!

Sign Up To Get More Free Email Searches

Create a free account to unlock more email searches and get access to all four of our job-winning tools:

Your Headline Score is:

Sign up for a free Cultivated Culture account to get the full breakdown of your headline along with suggestions for improving it:

Sign up with LinkedIn
Sign up with Email
Sign Up

Already have an acount? Click Here To Log In

By logging in, you agree to Cultivated Culture's Terms of Use, Privacy Policy, and agree to receive email updates.

SIGN UP
LOG IN
Cultivated Culture

We Just Need You To Verify Your Email.

We just emailed you a 6-digit code. Please check your email and enter it below.

Note: Your progress will not be saved until your email is verified. Closing this pop up or window might cause you to lose your progress.

Invalid Code

Verify

Choose one of the options below to get the verification code we sent you!

We'll need you to verify your email address before you're able to unlock free scans.

We'll need you to verify your email address before you're able to unlock free templates, saves, and exports.

We'll need you to verify your email address before you're able to unlock free email searches.

We sent a verification code to your email, all you have to do is paste that code here and submit to get full access!

Resend Verification Email
Verify Your Account Now

Need a free acount? Click Here To Sign Up

By logging in, you agree to Cultivated Culture's Terms of Use, Privacy Policy, and agree to receive email updates.

Cultivated Culture

Looks Like You Still Need To Verify Your Email Address!

Whoops! Looks like you still haven't verified your email address. We'll need you to do that before granting free, unlimited access to our tools.

If you can't find the original verification email, click the link below and we'll send a new one:

Sent! Please check your email.

Resend Verification Email

Need a free acount? Click Here To Sign Up

By logging in, you agree to Cultivated Culture's Terms of Use, Privacy Policy, and agree to receive email updates.

Cultivated Culture

Oops! You've Hit Your Credit Limit.

Looks like you've used all 10 of your free credits for the month. Your credit limit will refresh in days. You can learn more about your credit limit here.

Want to stop worrying about credits?

Sign up for our Unlimited plan to get instance unlimited access to all of our jon search tools for one low price. Click below to learn more:

LEARN ABOUT UNLIMITED
Cultivated Culture

Go Unlimited!

Change Plan!

Upgrade your plan to get unlimited access to all 5 of our offer-winning job search tools and 200 email searches / week:

Go Unlimited
(& Save 10%)!

Upgrade to get unlimited access to our resume tools, 200 email searches / week, and 10% off our regular pricing thanks to your friend :

$7 $7 $6.30 billed weekly

Weekly

Monthly

(Save 45%)

Quarterly

(Save 57%)

Your Unlimited plan comes with...

Unlimited access to all 5 of our resume tools

200 Mailscoop searches per week

No obligations - cancel any time

UPGRADE MY PLAN
CHANGE PLAN

By clicking "Upgrade My Plan," you agree to Cultivated Culture's Terms of Service and Privacy Policy

By clicking "Change Plan," you agree to Cultivated Culture's Terms of Service and Privacy Policy

Cultivated Culture

Confirm Your Plan Change

Here is a summary of your plan change:

Current Plan:

New Plan:

Please note the following for plan changes:

Your new plan and rebill date will be effective immediately

The number above depict retail plan pricing, any adjustments or credits will be available in the Invoices section of your Billing tab

If you're moving to a lower cost plan, the difference will be credited to your account and applied towards your next payment

CONFIRM PLAN CHANGE

By clicking "Confirm Plan Change," you agree to Cultivated Culture's Terms of Service and Privacy Policy

Cultivated Culture

Unlimited Plan Upgrade

Change Payment Method

APPLY

Promo code has been applied to your purchase!

Note: This is a monthly subscription, your card will be automatically charged every month until you cancel your plan.

Terms of Use | Privacy Policy

(C) 2024 Cultivated Culture

Note: You will not be charged for updating your credit card using this form. After your new card is added, you will be billed on the date of your next billing cycle.

Cultivated Culture

Upgrade Complete!

You are officially a

Unlimited Member

Invoice Details

Invoice:

Paid Today:

Plan:

Start Date:

Subscription:

Next Bill Date (Est.):

Note: This receipt and future invoices will be available in the Billing Tab of your Account Dashboard.

VIEW RECEIPT
RETURN TO TOOLS

Terms of Use | Privacy Policy

(C) 2024 Cultivated Culture

Cultivated Culture

Do You Want To Secure Your Account?

Increase your account security with one of our multi-factor authentication options:

Set Up 2 Factor Authentication
Skip Adding Additional Security
Note: You are able to set up multi-factor authentication at any time in your Account Dashboard.

Choose An Authentication Method

Awesome! Let's make your account more secure.

Choose your preferred authentication method:

Text Message Authentication
Email Address Authentication

Text Message Authentication

Enter the phone number that you want to use to set up text-based authentication for your account:

SEND CODE

Note: Message and data rates may apply. Your phone number will only be used to send authentication codes. You will receive one message per login attempt. For more information, click here to view our Terms of Use and Privacy Policy

Text Message Verification Code Sent!

Please check your phone for verification code and enter below:

VERIFY

Email Verification Code Sent!

Please check your email for verification code and enter below:

VERIFY

Choose An Authentication Method

No problem, we'll skip this for now. Do you want us to remind you to secure your account?

Yes, Remind Me Next Time
No, Don't Remind Me Again
Note: You are able to set up multi-factor authentication at any time in your Account Dashboard.

Terms of Use | Privacy Policy

(C) 2024 Cultivated Culture

Cultivated Culture
Job Toolkit
Coaching Call
Resume Course
Ahh So Close!
Job Toolkit
Coaching Call
Resume Course
Ahh So Close!
Want A GUARANTEED WAY TO WIN MORE JOB OFFERS?
I'm giving away some of my premium content for FREE. This is stuff you won't find anywhere on the site. Stuff that's helped people just like you land jobs at places like Google with no "traditional" experience and without applying online. If you're tired of job searching and want to land a job you love, spin for a chance to win strategies most people pay for: