Looking to score a job as a Sales Manager?

You're going to need an awesome resume. This guide is your one-stop-shop for writing a job-winning Sales Manager resume using our proven strategies, skills, templates, and examples.

All of the content in this guide is based on data from coaching thousands of job seekers (just like you!) who went on to land offers at the world's best companies.

If you want to maximize your chances of landing that Sales Manager role, I recommend reading this piece from top to bottom. But if you're just looking for something specific, here's what's included in this guide:

• What To Know About Writing A Job-Winning Sales Manager Resume
• The Best Skills To Include On A Sales Manager Resume
• How To Write A Job-Winning Sales Manager Resume Summary
• How To Write Offer-Winning Sales Manager Resume Bullets
• 3 Sales Manager Resume Examples
• The 8 Best Sales Manager Resume Templates

Sales Manager Resume Overview: What To Know To Write A Resume That Wins More Job Offers

What do companies look for when they're hiring a Sales Manager?

Companies look for candidates with strong leadership skills to oversee sales teams and drive revenue targets. They also look for people with excellent negotiation skills to secure the best deals for the company.

Additionally, companies look for candidates proficient in sales management software and tools that help with tracking sales performance and improving sales strategies. Lastly, a strategic mindset and problem-solving abilities are essential for handling complex sales challenges and enhancing the company's revenue.

Your resume should show the company that your personality and your experience encompass all these things.

Additionally, there are a few best practices you want to follow to write a job-winning Sales Manager resume:

1. Tailor your resume to the job description you are applying for: Tailor your resume for each application, aligning your skills with the specific requirements of each job description.
2. Detail previous experiences: Provide detailed descriptions of your roles, emphasizing hard and soft skills related to the job description.
3. Bring in your key achievements: Showcase measurable achievements in previous roles and share your best work.
4. Highlight your skills: Highlight your skills in Leadership, Negotiation, CRM Software, and more.
5. Make it visually appealing: Use a professional and clean layout with bullet points for easy readability. Also, ensure formatting and font consistency throughout the resume and limit it to one or two pages.
6. Use keywords: Incorporate industry-specific keywords from the job description to pass through applicant tracking systems (ATS) and increase your chances of being noticed by hiring managers.
7. Proofread your resume: Thoroughly proofread your resume to eliminate errors (I recommend Hemingway App and Grammarly). Consider seeking feedback from peers or mentors to ensure clarity and effectiveness!

Let's dive deeper into each of these so you have the exact blueprint you need to see success.

The Best Sales Manager Skills To Include On Your Resume

Keywords are one of the most important factors in your resume. They show employers that your skills align with the role and they also help format your resume for Applicant Tracking Systems (ATS).

If you're not familiar with ATS systems, they are pieces of software used by employers to manage job applications. They scan resumes for keywords and qualifications and make it easier for employers to filter and search for candidates whose qualifications match the role.

If you want to win more interviews and job offers, you need to have a keyword-optimized resume. There are two ways to find the right keywords:

1. Leverage The 20 Best Sales Manager Keywords

The first is to leverage our list of the best keywords and skills for a Sales Manager resume.

These keywords were selected from an analysis of real Sales Manager job descriptions sourced from actual job boards. Here they are:

• Sales
• Communication
• SDR
• Product
• Salesforce
• Marketing
• Outreach
• CRM
• Outbound
• Prospecting
• Management
• Campaign
• Motivated
• Organized
• Collaborative
• Creative
• Engaging
• Research
• Development
• Follow Up

2. Use ResyMatch.io To Find The Best Keywords That Are Specific To Your Resume And Target Role

The second method is the one I recommend because it's personalized to your specific resume and target job.

This process lets you find the exact keywords that your resume is missing when compared to the individual role you're applying for.

Here's how it works:

1. Open a copy of your updated Sales Manager resume
2. Open a copy of your target Sales Manager job description
3. In the widget below, paste your resume on the left, paste the job description on the right, and hit scan!

ResyMatch is going to scan your resume and compare it to the target job description. It's going to show you the exact keywords and skills you're missing as well as share other feedback you can use to improve your resume.

If you're ready to get started, use the widget below to run your first scan and get your free resume score:

Step 1

Copy/paste or upload your resume here:

Click here to paste text

or

Upload a PDF, Word Doc, or TXT File

UPLOAD RESUME

Step 2

Paste the job post's details here:

Job Title Industry

Job Description

Step 3

Scan to compare and score your resume vs the job's description.

START RESUME SCAN

Or see a sample resume scan

Scanning...

And if you're a visual learner, here's a video walking through the entire process so you can follow along:

How To Write A Job-Winning Sales Manager Resume Summary

Employers spend an average of six seconds reading your resume.

If you want to win more interviews and offers, you need to make that time count. That starts with hitting the reader with the exact information they're looking for right at the top of your resume.

Unfortunately, traditional resume advice like Summaries and Objectives don't accomplish that goal. If you want to win in today's market, you need a modern approach. I like to use something I call a “Highlight Reel,” here's how it works.

Highlight Reels: A Proven Way To Start Your Resume And Win More Jobs

The Highlight Reel is exactly what it sounds like.

It's a section at the top of your resume that allows you to pick and choose the best and most relevant experience to feature right at the top of your resume.

It's essentially a highlight reel of your career as it relates to this specific role! I like to think about it as the SportsCenter Top 10 of your resume.

The Highlight Reel resume summary consists of 4 parts:

1. A relevant section title that ties your experience to the role
2. An introductory bullet that summarizes your experience and high-level value
3. A few supporting “Case Study” bullets that illustrate specific results, projects, and relevant experience
4. A closing “Extracurricular” bullet to round out your candidacy

For example, if we were writing a Highlight Reel for a Sales Manager role, it might look like this:

The first bullet includes the candidate's years of experience in the role. The next two bullets are “Case Studies” of specific results they drove for companies they worked for. The last bullet wraps up with extracurricular information.

This candidate has provided all of the info any employer would want to see right at the very top of their resume! The best part is that they can customize this section for each and every role they apply for to maximize the relevance of their experience.

Here's one more example of a Sales Manager Highlight Reel:

The content of this example showcases a candidate applying for a senior role. Their resume bullets bring in their years of experience, measurable results, and wrap up with high-value extracurricular activities.

If you want more details on writing a killer Highlight Reel, check out my full guide on Highlight Reels here.

How To Write Offer-Winning Sales Manager Resume Bullets

Bullets make up the majority of the content in your resume. If you want to win, you need to know how to write bullets that are compelling and value-driven.

Unfortunately, way too many job seekers aren't good at this. They use fluffy, buzzword-filled language and they only talk about the actions that they took rather than the results and outcomes those actions created.

To help solve this, our team dove into bullets from the best resumes that have come across our desk. We used that data to create a formula for a great resume bullet. Here it is:

If you apply this framework to each of the bullets on your resume, you're going to make them more compelling and your value is going to be crystal clear to the reader. For example, take a look at these resume bullets:

❌ Sales Manager with over 10 years of experience.

✅ Sales Manager with 10+ years in sales leadership, driving a 20% increase in revenue growth.

The second bullet makes the candidate's value so much more clear, and it's a lot more fun to read! That's what we're going for here.

That said, it's one thing to look at the graphic above and try to apply the abstract concept of “35% hard skills” to your bullet. We wanted to make things easy, so we created a tool called ResyBullet.io that will actually give your resume bullet a score and show you how to improve it.

Using ResyBullet To Write Crazy Effective, Job-Winning Resume Bullets

ResyBullet takes our proprietary “resume bullet formula” and layers it into a tool that's super simple to use. Here's how it works:

1. Head over to ResyBullet.io
2. Copy a bullet from your resume and paste it into the tool, then hit “Analyze”
3. ResyBullet will score your resume bullet and show you exactly what you need to improve
4. You edit your bullet with the recommended changes and scan it again
5. Rinse and repeat until you get a score of 60+
6. Move on to the next bullet in your resume

Let's take a look at how this works for the two resume bullet examples I shared above:

First, we had, “Sales Manager with over 10 years of experience.”

ResyBullet gave that a score of 35/100. Not only is it too short, but it's missing relevant skills, compelling language, and measurable outcomes:

Now, let's take a look at our second bullet, “Sales Manager with 10+ years in sales leadership, driving a 20% increase in revenue growth.”

ResyBullet gave that a 69/100. Much better! This bullet had more content focused on the experience in the Sales Manager role, while also highlighting measurable results:

Now all you have to do is run each of your bullets through ResyBullet, make the suggested updates, and your resume is going to be jam-packed with eye-popping, value-driven content!

If you're ready, grab a bullet from your resume, paste it into the widget below, and hit scan to get your first resume bullet score and analysis:

Free Resume Bullet Analyzer

Learn to write crazy effective resume bullets that grab attention, illustrate value, and actually get results.

Copy and paste your resume bullet to begin analysis:

Click To Analyze!

3 Sales Manager Resume Examples For 2024

Now let's take a look at all of these best practices in action. Here are three resume examples for different situations from people with different backgrounds:

Sales Manager Resume Example #1: A Traditional Background

Sales Manager Resume Example #2: A Non-Traditional Background

For our second Sales Manager Resume Example, we have a candidate who has a non-traditional background. In this case, they come from a background in education, but leverage experiences that help them transition to a Sales Manager role. Here's an example of what their resume might look like:

Sales Manager Resume Example #3: Senior Sales Manager Resume

For our third Sales Manager Resume Example, we have a candidate applying for a senior role. Here's an example of what their resume might look like:

The 8 Best Sales Manager Resume Templates

At this point, you know all of the basics you'll need to write a Sales Manager resume that wins you more interviews and offers. The only thing left is to take all of that information and apply it to a template that's going to help you get results.

We made that easy with our ResyBuild tool. It has 8 proven templates that were created with the help of recruiters and hiring managers at the world's best companies. These templates also bake in thousands of data points we have from the job seekers in our audience who have used them to land job offers.

Just click any of the templates below to start building your resume using proven, recruiter-approved templates:

Free Job-Winning Resume Templates, Build Yours In No Time.

Choose a resume template below to get started:

Key Takeaways To Wrap Up Your Job-Winning Sales Manager Resume

You made it! We packed a lot of information into this post so I wanted to distill the key points for you and lay out next steps so you know exactly where to from here.

Here are the 5 steps for writing a job-winning Sales Manager resume:

1. Start with a proven resume template from ResyBuild.io
2. Use ResyMatch.io to find the right keywords and optimize your resume for each role you apply to
3. Open your resume with a Highlight Reel to immediately grab your target employer's attention
4. Use ResyBullet.io to craft compelling, value-driven bullets that pop off the page
5. Compare the draft of your resume to the examples on this page to make sure you're on the right path
6. Use a tool like HemingwayApp or Grammarly to proofread your resume before you submit it

If you follow those steps, you're going to be well on your way to landing more recruiter interviews and job offers.

Now that your resume is taken care of, check out my guide on how to get a job anywhere without applying online!