Referrals don’t automatically lead to job interviews.

Because all referrals aren't created equal.

There are two types of referrals:

1. The One And Done

2. The Advocate

The One And Done is what most people end up with.

Somebody at the company finally says “yes” and offers to pass your resume along.

This means they put you in the company tool or they send your resume to a recruiter.

Problem is, they don’t do much else.

They don’t sell your experience, they don’t push to get you in the door…

Because they can’t.

They still barely know you!

Advocates are doing all of the above.

They don’t just put your resume in the referral tool.

They send the hiring manager an email selling your value and the direct impact you’ll have on the team.

They share the same message with other colleagues.

They follow up to make sure you're scheduled for an interview.

Then they champion you all the way through to the offer stage.

So, the next time you get a referral, make an ask!

Ask if your referral would be willing to email the hiring manager.

Then provide them with all of the info and copy they'd need to make a strong case for you.

Turn that One And Done into an Advocate!

You'll land more interviews and offers.