Land more interviews with our FREE tools. Click To Get Your Free Resume Score
  • Home
  • Blog
  • How The 25 Post Strategy Can Make Changing Careers Simple
09 Jan 2024 Austin Belcak

How The 25 Post Strategy Can Make Changing Careers Simple

Trying to change careers, but don't have any experience in your target field?

You're not alone!

This is one of the most common obstacles facing career changers in today's market.

The good news is, there's a solution:

It's called The 25 Post Strategy and it's super easy to implement. Even better, it's going to help you accomplish 3 things with one set of actions. When you implement the 25 Post Strategy, you're going to:

  • Create real world experience in your target field (even if you don't have any right now!)
  • Illustrate value on your terms and in your own voice (instead of using a boring resume)
  • Grab the attention of potential employers, hiring managers, and recruiters

Here's how it works.

Context: Want To Change Careers?

If you want to make a career change, you need the right experience.

I hate to break it to you, but in most cases, a certification or course won't do it. Why?

Because anyone can do those things. Anyone can take a course, get certified, or acquire knowledge. But none of those things are real indicators of how well you'll perform in the actual job!

Of course, you need to educate yourself on your new target field.

But if you actually want to win job offers? You need to turn that knowledge into real world results.

How do you do that?

With the 25 Post Strategy. Here's how it works:

1. Choose Your Medium

The first step is to choose the medium that you're going to use to share your content.

The medium that you choose should meet 4 core criteria:

  1. Allows for longer form content
  2. Allows for text + media
  3. Allows for a creative process you enjoy
  4. Allows for visibility

My personal favorites are LinkedIn and Medium.com.

LinkedIn is great for two reasons. First, we're in this to change jobs and every potential employer is on LinkedIn! Second, LinkedIn is one of the most content friendly platforms for people who are beginning to share their work. It's really easy to get visibility.

Medium is great because it's a super user friendly blogging platform that simply requires an account. Once you're in, you can use your profile as your portfolio website. From there, all you need to do is write and publish! Plus, you can share Medium links far and wide on many other platforms.

2. Choose A Relevant Focus For Your Content

The goal of your content is to illustrate your value and expertise in your new field.

If you want to break into graphic design?

Your content should focus on graphic design.

If you want to optimize marketing funnels?

Your content should focus on optimizing marketing funnels.

You don't have to be an expert yet. Instead, you simply need to share the things you're learning as you learn them.

3. Set A Timeline For Yourself

Timelines create constraints.

Constraints force you to optimize and refine your processes.

They also force you to be creative!

As Tom Kelly put it, “constraints can spur creativity and incite action, as long as you have the confidence to embrace them.”

I personally recommend starting with a 30-60 day timeline for creating your content.

You can adjust based on your schedule, the medium you chose, etc. Just make sure you have a deadline that's near enough to actually create some urgency!

4. Commit To Writing 25 Posts On Your Target Field

Now, the tough part. It's time to take action!

Your goal is to commit to writing 25 posts related to your target field.

Why 25?

Anything less than 10 won't get the job done.

But larger numbers are overwhelming.

25 posts allows you to cover a broad range of subject matter and really hone your skills.

These posts can span any number of topics. You can write about:

  • Something you learned about the field recently
  • Your opinion on recent industry events / news
  • Roundups of the best tools, workflows, and ideas
  • What you learned from interviewing an expert in the field
  • Updates on the progress you're making as you hone your craft
  • And so much more!

The easiest way to get inspired is by looking at the content that other creators produce on these topics on social and on relevant blogs.

5. Start Creating & Sharing!

When you begin, your goal should simply be to take consistent action.

Show up every day and spend 30-60 minutes working on one of your posts. Set a timer if you have to!

It's much easier to be consistent and make progress if you make your focus on showing up vs. achieving a certain output or result early on.

When your first post is done? Share it.

Press publish on whatever platform you chose! Then rinse and repeat. Get into a rhythm of writing every day and publishing 2-3 pieces of content every week.

It's going to feel scary, it's going to be hard, you're going to want to give up.

But if you can stick with it?

You'll have system for education yourself and illustrating value in your new field.

⚡ Pro Tip: I recommend writing 5 posts before you publish anything. That way, you have a backlog of 5 posts to share to keep the momentum going if you run into some writer's block.

Two Examples of “25 Post” Posts

It's one thing to talk about this in the abstract and another to see some real examples! Here are two great ones I found:

1. Joseph Writes 75 Blockchain Articles

I interviewed Joseph Bradley about his transition from microbiology, to finance, and eventually into blockchain. The way he broke into blockchain was by committing to writing 75 posts in a single year.

He said that if he could write 75 posts, he would know the field well enough to be able to land a job. And that's exactly what happened! Not only did he land a job at a blockchain firm called Gem, he eventually got featured in big publications like Coindesk:Joseph Coindesk Article For The 25 Post Strategy

2. Daniel Shares His Growth As A Sales Development Representative

Daniel Lantin has been sharing the results of his personal growth journey for years now. He started while he was job searching, and continued after he landed a series of great jobs.

Most recently, he's been sharing his growth as a SDR with updates like this:Daniel SDR Growth Update

I love this example because it proves that you don't need to be an expert in order to do this!

6. Why I Love The 25 Post Strategy

There you have it! A step-by-step breakdown of a strategy that will help you build experience in a new field and make changing careers that much easier. I love this strategy for a few reasons:

1. Writing forces you to truly learn things

2. Time and post limits force you to refine the process

3. By sharing publicly, you open yourself up to new opportunities

4. Worst case, you build real knowledge in the new space

All you have to do now is show up and execute. Good luck out there!

Austin Belcak

Austin is the founder of Cultivated Culture where he helps people land jobs without connections, without traditional experience, and without applying online. His strategies have been featured in Forbes, Business Insider, & Fast Company and has helped people just like you land jobs at Google, Facebook, Amazon, Apple, Microsoft, Twitter, & more.

LEAVE A REPLY

YOU’VE SEEN AUSTIN IN

Fast Company Logo
Business Insider Logo
Inc. Logo
The Muse logo
Cultivated Culture
SIGN UP
LOG IN
Cultivated Culture ResyBullet ResyBuild Mailscoop HeadlineAnalyzer.io

Welcome Back To Cultivated Culture!

Log into your Cultivated Culture account using one of the options below:

Sign in with LinkedIn
Sign in with Email
LOG IN

Forgot your password? Click here to reset.

Need a free acount? Click Here To Sign Up

By logging in, you agree to Cultivated Culture's Terms of Use, Privacy Policy, and agree to receive email updates.

One Free Account, Four Job-Winning Tools

Sign up for a free Cultivated Culture account and get access to all of our job search tools:

Your Bullet Score is:

Sign up for a free Cultivated Culture account to get the full breakdown of your bullet along with suggestions for improving it:

Sign Up To Save & Export Your Resume

Sign up to create, save, and export your resume and get access to our suite of job search tools!

Sign Up To Get More Free Email Searches

Create a free account to unlock more email searches and get access to all four of our job-winning tools:

Your Headline Score is:

Sign up for a free Cultivated Culture account to get the full breakdown of your headline along with suggestions for improving it:

Sign up with LinkedIn
Sign up with Email
Sign Up

Already have an acount? Click Here To Log In

By logging in, you agree to Cultivated Culture's Terms of Use, Privacy Policy, and agree to receive email updates.

SIGN UP
LOG IN
Cultivated Culture

We Just Need You To Verify Your Email.

We just emailed you a 6-digit code. Please check your email and enter it below.

Note: Your progress will not be saved until your email is verified. Closing this pop up or window might cause you to lose your progress.

Invalid Code

Verify

Choose one of the options below to get the verification code we sent you!

We'll need you to verify your email address before you're able to unlock free scans.

We'll need you to verify your email address before you're able to unlock free templates, saves, and exports.

We'll need you to verify your email address before you're able to unlock free email searches.

We sent a verification code to your email, all you have to do is paste that code here and submit to get full access!

Resend Verification Email
Verify Your Account Now

Need a free acount? Click Here To Sign Up

By logging in, you agree to Cultivated Culture's Terms of Use, Privacy Policy, and agree to receive email updates.

Cultivated Culture

Looks Like You Still Need To Verify Your Email Address!

Whoops! Looks like you still haven't verified your email address. We'll need you to do that before granting free, unlimited access to our tools.

If you can't find the original verification email, click the link below and we'll send a new one:

Sent! Please check your email.

Resend Verification Email

Need a free acount? Click Here To Sign Up

By logging in, you agree to Cultivated Culture's Terms of Use, Privacy Policy, and agree to receive email updates.

Cultivated Culture

Oops! You've Hit Your Credit Limit.

Looks like you've used all 10 of your free credits for the month. Your credit limit will refresh in days. You can learn more about your credit limit here.

Want to stop worrying about credits?

Sign up for our Unlimited plan to get instance unlimited access to all of our jon search tools for one low price. Click below to learn more:

LEARN ABOUT UNLIMITED
Cultivated Culture

Go Unlimited!

Change Plan!

Upgrade your plan to get unlimited access to all 5 of our offer-winning job search tools and 200 email searches / week:

Go Unlimited
(& Save 10%)!

Upgrade to get unlimited access to our resume tools, 200 email searches / week, and 10% off our regular pricing thanks to your friend :

$7 $7 $6.30 billed weekly

Weekly

Monthly

(Save 45%)

Quarterly

(Save 57%)

Your Unlimited plan comes with...

Unlimited access to all 5 of our resume tools

200 Mailscoop searches per week

No obligations - cancel any time

UPGRADE MY PLAN
CHANGE PLAN

By clicking "Upgrade My Plan," you agree to Cultivated Culture's Terms of Service and Privacy Policy

By clicking "Change Plan," you agree to Cultivated Culture's Terms of Service and Privacy Policy

Cultivated Culture

Confirm Your Plan Change

Here is a summary of your plan change:

Current Plan:

New Plan:

Please note the following for plan changes:

Your new plan and rebill date will be effective immediately

The number above depict retail plan pricing, any adjustments or credits will be available in the Invoices section of your Billing tab

If you're moving to a lower cost plan, the difference will be credited to your account and applied towards your next payment

CONFIRM PLAN CHANGE

By clicking "Confirm Plan Change," you agree to Cultivated Culture's Terms of Service and Privacy Policy

Cultivated Culture

Unlimited Plan Upgrade

Change Payment Method

APPLY

Promo code has been applied to your purchase!

Note: This is a monthly subscription, your card will be automatically charged every month until you cancel your plan.

Terms of Use | Privacy Policy

(C) 2022 Cultivated Culture

Note: You will not be charged for updating your credit card using this form. After your new card is added, you will be billed on the date of your next billing cycle.

Cultivated Culture

Upgrade Complete!

You are officially a

Unlimited Member

Invoice Details

Invoice:

Paid Today:

Plan:

Start Date:

Subscription:

Next Bill Date (Est.):

Note: This receipt and future invoices will be available in the Billing Tab of your Account Dashboard.

VIEW RECEIPT
RETURN TO TOOLS

Terms of Use | Privacy Policy

(C) 2022 Cultivated Culture

Cultivated Culture
Share via
Job Toolkit
Coaching Call
Resume Course
Ahh So Close!
Job Toolkit
Coaching Call
Resume Course
Ahh So Close!
Want A GUARANTEED WAY TO WIN MORE JOB OFFERS?
I'm giving away some of my premium content for FREE. This is stuff you won't find anywhere on the site. Stuff that's helped people just like you land jobs at places like Google with no "traditional" experience and without applying online. If you're tired of job searching and want to land a job you love, spin for a chance to win strategies most people pay for: